Must-Know Advice For Audi Buyers

Hidden discounts. Audi rarely offers cash incentives like other automakers. Instead, we tend to see unadvertised incentives that the brand calls a Marketing Allowance to help dealers provide competitive pricing so as not to diminish its brand image and resale values. Luxury sedans like the A6 and A8 tend to see some of the largest discounts.

When are their best deals? The annual Season of Audi sale around the holidays can be a great time to buy or lease, although other promotions like Summer of Audi can feature similar perks like rare cash incentives and complimentary payment offers.

You can also sometimes find loyalty discounts and conquest incentives for those coming from a competitor. Occasional Costco promotions can also offer substantial savings with deals like Employee Pricing.

Inventory can be hard to find. Expect to find the brand’s SUVs to be the easiest to find at dealers. In contrast, specialty cars like the A7 can be practically non-existent. As a result, buyers may find a factory order to be the best bet to get the exact vehicle they want. The typical wait time is generally around 2-3 months.

Unfortunately, Audi doesn’t always advertise leases for every car and SUV. Please check with a DSR Lease Specialist to find out about the latest lease promotions. In general, expect to see a mix of 36 and 39-month offers involving an annual allowance of 10,000 miles per year.

Is it better to buy or lease? Leasing can be a great way to get behind the wheel of a new Audi. However, incentives for buying can be pretty good as well. For example, year-end deals can involve Audi financing rates as low as 0% APR for 72 months. You’ll generally need top-tier credit in order to qualify, so consider your options carefully.

Easier to go electric. Audi now offers a broader range of plug-in hybrids across its lineup. These vehicles, like the Q5 55e, offer the sporty performance of a gas engine with the ability to travel purely on electric power. Opting for a fuel-efficient Audi plug-in can also get you access to a federal tax credit as well as state & local plug-in rebates.